SHOUTcast is a platform which allows radio stations to broadcast over the internet. It is used by over 50,000 radio stations world wide and has become the industry standard for stations wanting to broadcast online in MP3 format.
It is good for your station because it is easy to use and so widely compatible. Listeners will hear you through all desktop media players like iTunes and Windows Media Player – plus an ever increasing number of mobile and other devices such as iPhone and iPad.
If you set up a Shoutcast streaming server with the same company as your radio playout system (eg. Cloud DJ) it’s a lot easier to configure.